May 3rd, 2011 – Stockholm, Sweden, Kinna Jonsson founder of Fiduser Communication is now also a founding partner of the newly formed ”Social Business Consulting Group”, , together with 17 other founding partners from around the world. All are certified social media strategists and have experience from well-known organizations. The founding partners and an additional 20 social media consultants are located in the US, Australia, Germany, France, UK, Sweden, Russia, South Africa, Vietnam and Brazil. Sobizco is the brainchild of co-founder Axel Schultze.
As a founding partner of the Social Business Consulting Group Jonsson is bringing her award-winning email marketing and event organizing skills into the wider content of digital marketing, social business strategy and implementation. ”Because of my special interest in strategy, business development, and recruiting strategies with social media, I’m excited to be a partner in a Group which takes a totally holistic approach to the organizational development aspects of social business.”
”Executives understand that their enterprises have to participate in the social web but the question is how and where. The Social Business Consulting Group has the knowledge to audit target groups and build strategies using methods, models and frameworks for both B2B and B2C businesses worldwide” states Kinna Jonsson. She continues: “a huge challenge for international companies is to create a strategy which is supported throughout the organization and carried out on a local level to a very large customer base.”
Schultze agrees “Once corporate business leaders decide they want to become a more compelling organization that attracts customers, those leaders are challenged to develop a strategy that works not only for hundreds of managers and thousands of employees – but also for possibly millions of customers”.
Social Media is not just a marketing tool but also a very powerful new way that a company reaches its whole ecosystem. Once businesses see it as a strategic business tool they can use Social Media to speed up product development, reduce product launch costs, enable better support, improve brands, reach ideal candidates for employment and in the end give companies competitive advantages and augmented ROI.
The Sobizco approach is to assess our clients’ marketplaces, their competitors, their organizations, including their partners – to develop an exceptional, scalable, social media strategy and implementation plan. We also help Clients to develop organizational resources, including team development and education. Sobizco’s proven policies and procedures ensure the measurable success of our client’s Social Media programs. “ROI models are built to generate reports and analytics that measure effectiveness of any strategy we develop”, states the Australian partner Antoine Houdaille.
The Social Business Consulting Group is a global management-consulting firm with a focus on social media. The firm’s purpose is to help executives create an exceptional competitive advantage by leveraging social media. The strategy consulting focuses on a holistic approach where all market facing departments leverage social media to create a mutually beneficial business relationship with the constituencies of their respective ecosystem.
Social Business Consulting Group is considered a thought leader in applying social media in large corporations. The consultants help business leaders and their teams to make strategic business decisions and create measurable economic success.
The Social Business Consulting Group is based in Palo Alto, California. For more information go to http://www.sobizco.com
About Kinna Jonsson:
Kinna Jonsson is a Certified Social Media Strategist and a founding partner of the Social Business Consulting Group. Her expertise is to combine commercial and business development with social media tools to help companies develop their business networks, communications, and target groups. Kinna has worked for the Stockholm International Fair managing digital communication and marketing to promote international trade shows, exhibitions and events for more than 8 years. She has also worked for 4 years as a key account manager in the telecom industry, using telecom solutions to develop international large cap companies. Her international experiences started within SAS Leisure Group (Vingresor) where she was an event manager in Paris and Gran Canaria for 5 years.
Mobile: +46 70 662 09 44
The Social Business Consulting Group is a global management consulting firm with focus on social media. The firm’s purpose is to help executives create an exceptional competitive advantage by leveraging social media. http://sobizco.com