Archive for the 'Social media strategy' Category

Närvaro i sociala medier

Published on 13 juli, 2011 in B2C, Social media, Social media strategy and Uppdrag. 0 Comments Tags: , , .

Det är inte helt enkelt att förstå hur man bygger upp en närvaro i sociala medier. Hur får man en dialog och ett engagemang som varumärke? Vem vill egentligen prata med ett varumärke?

Fiduser kontaktades i slutet av maj och fick i uppdrag att ta fram en strategi för en B2C kommunikation. Strategin är utformad i enlighet med de övergripande affärsmålen och hur företaget vill att varumärket uppfattas av kunderna. Strategin bygger olika delar från målformulering, taktik till resultat och uppföljning.

Fiduser har fått fortsatt förtroende att även implementera strategin och driva kommunikationen operativt.

Pressrelease Kinna Jonsson Joins Social Business Consulting Group (Sobizco)

Published on 3 maj, 2011 in B2B, B2C, Channel marketing, Education, monitoring social media, New job, PR, SMACAD, Sobizco, Social Business Consulting Group, Social Media Academy and Social media strategy. 0 Comments

Nu har pressreleasen gått ut om att jag är Founding Partner i Sobizco. Här är hela pressreleasen på svenska och från Pitch Engine har den gått ut på engelska.

May 3rd, 2011 – Stockholm, Sweden, Kinna Jonsson founder of Fiduser Communication is now also a founding partner of the newly formed ”Social Business Consulting Group”, Sobizco, together with 17 other founding partners from around the world. All are certified social media strategists and have experience from well-known organizations. The founding partners and an additional 20 social media consultants are located in the US, Australia, Germany, France, UK, Sweden, Russia, South Africa, Vietnam and Brazil. Sobizco is the brainchild of co-founder Axel Schultze.

As a founding partner of the Social Business Consulting Group Jonsson is bringing her award-winning email marketing and event organizing skills into the wider content of digital marketing, social business strategy and implementation. ”Because of my special interest in strategy, business development, and recruiting strategies with social media, I’m excited to be a partner in a Group which takes a totally holistic approach to the organizational development aspects of social business.”

”Executives understand that their enterprises have to participate in the social web but the question is how and where. The Social Business Consulting Group has the knowledge to audit target groups and build strategies using methods, models and frameworks for both B2B and B2C businesses worldwide” states Kinna Jonsson. She continues: “a huge challenge for international companies is to create a strategy which is supported throughout the organization and carried out on a local level to a very large customer base.”

Schultze agrees “Once corporate business leaders decide they want to become a more compelling organization that attracts customers, those leaders are challenged to develop a strategy that works not only for hundreds of managers and thousands of employees – but also for possibly millions of customers”.

Social Media is not just a marketing tool but also a very powerful new way that a company reaches its whole ecosystem. Once businesses see it as a strategic business tool they can use Social Media to speed up product development, reduce product launch costs, enable better support, improve brands, reach ideal candidates for employment and in the end give companies competitive advantages and augmented ROI.

The Sobizco approach is to assess our clients’ marketplaces, their competitors, their organizations, including their partners – to develop an exceptional, scalable, social media strategy and implementation plan. We also help Clients to develop organizational resources, including team development and education. Sobizco’s proven policies and procedures ensure the measurable success of our client’s Social Media programs. “ROI models are built to generate reports and analytics that measure effectiveness of any strategy we develop”, states the Australian partner Antoine Houdaille.

About:

@sobizco
The Social Business Consulting Group is a global management-consulting firm with a focus on social media. The firm’s purpose is to help executives create an exceptional competitive advantage by leveraging social media. The strategy consulting focuses on a holistic approach where all market facing departments leverage social media to create a mutually beneficial business relationship with the constituencies of their respective ecosystem.
Social Business Consulting Group is considered a thought leader in applying social media in large corporations. The consultants help business leaders and their teams to make strategic business decisions and create measurable economic success.

The Social Business Consulting Group is based in Palo Alto, California. For more information go to http://www.sobizco.com

About Kinna Jonsson:

@kinnajonsson

Kinna Jonsson is a Certified Social Media Strategist and a founding partner of the Social Business Consulting Group. Her expertise is to combine commercial and business development with social media tools to help companies develop their business networks, communications, and target groups. Kinna has worked for the Stockholm International Fair managing digital communication and marketing to promote international trade shows, exhibitions and events for more than 8 years. She has also worked for 4 years as a key account manager in the telecom industry, using telecom solutions to develop international large cap companies. Her international experiences started within SAS Leisure Group (Vingresor) where she was an event manager in Paris and Gran Canaria for 5 years.

Contact: kinna.jonsson@sobizco.com
Mobile: +46 70 662 09 44

The Social Business Consulting Group is a global management consulting firm with focus on social media. The firm’s purpose is to help executives create an exceptional competitive advantage by leveraging social media. http://sobizco.com

Aktuella uppdrag från årsskiftet

Published on 20 april, 2011 in B2B, Education, PR, Social media, Social Media Academy and Social media strategy. 0 Comments

Så äntligen är påsken här. Det har blivit lite dåligt med skrivandet och matlagandet då så mycket annat pockar på min uppmärksamhet. Framför allt försöker jag få min firma Fiduser up-and-running så mycket det går. Sakta men säkert går det också. Jag har roliga uppdrag som jag gärna jobbar mycket med då resultatet ska bli bra. Snabb leverans och med kvalitet är så viktigt för fler rekommendationer och jobb.

Är du nyfiken på vad jag gör och mina uppdrag? Då kan du kika lite längre ner. Men först vill jag passa på att önska dig en riktigt skön och framför allt en Glad Påsk. Det kommer att bli lite uppdateringar här – jag ska prioritera skrivandet och bloggen mera.

Uppdrag från årsskiftet

Som du ser är det både små och stora uppdrag men det sistnämna är nog något av de mest spännande jag har gjort. Att få vara med och bilda ett av världens största konsultbolag inom Sociala medier. Grundarna med partners och konsulter kan erbjuda management tjänster till internationella koncerner i hela världen. Vi är 17 partners och finns i Asien, USA, Europa och Australien. Att bara få vara med och bygga upp organisationen, samarbeta över nätet och lära sig av varandra är så otroligt kul. Läs gärna vår pressrelease på Fiduser min företagssida eller om företaget på Sobizco. Dessutom har vi alla en gemensam grund att stå på då vi jobbar utifrån modeller från en utbildning inom sociala medier, Social Media Academy som jag själv gick förra året.

Dessutom har jag haft förmånen att hålla föredrag för Marknadsförbundets medlemmar under Internet Expo och Digital Marketing, ”Sociala medier relationsmarknadsföring på hög fart”.

Social Business Consulting Group (Sobizco) Changes The Way Executives Look At Social Media

Published on 15 mars, 2011 in B2B, B2C, monitoring social media, Social CRM, Social media and Social media strategy. 1 Comment

Seventeen Social Media Strategists Unite To Form The World’s Largest Social Media Consulting Firm.

03.14.2011– Palo,Alto, The Social Media Consulting Group (Sobizco), founded by a team of 17 social media strategists from the U.S., Europe, and Asia Pacific, announced the launch of its consulting practice. All founding partners and an additional 20 social media consultants practice a unified methodology, as taught by the Social Media Academy. Different members of this global team have been working together for several years on diverse corporate social media consulting engagements and are now combining their experience to deliver enterprise-level social business consulting services worldwide.”

The firm commences operations with a team of approximately 80 consultants, ending today’s social media dilemma where tens of thousands of social media consultants don’t speak “enterprise” and the traditional business consultants don’t speak “social media”. The Social Business Consulting Group focuses on social media audits, strategy development, engagement planning, solution implementation and strategy execution services. Each founding partner has profound management experience from companies such as BHP, Dell, Franklin Tempelton, Fujitsu, GE, IBM, Oracle, Rockwell, Southwest Airlines, Sun Microsystems, Symantec, Synnex, and Western Union.

“Once an executive decides to transform their organization into a more engaging company, attracting more customers through advocacy and user-generated content, those leaders are quickly challenged to develop a strategy that works not only for hundreds of managers and thousands of employees, but also for possibly millions of customers. The Social Media Consulting Group offers a complete series of tried and tested methods, models and frameworks to tackle large and complex projects including the most challenging of situations facing businesses” states co-founder Axel Schultze.

”Social media has provided enormous economic benefits to businesses around the world including growth in market share, reduction in product launch cost, reduction in support costs, increased brand reputation, improved customer experience models, higher ROI on marketing expenditure, along with faster and more precise insights into market trends in B2B as well as B2C situations” explained co-founder Wendy Soucie.

The group is already working with progressive clients including SAP, EMC, Qwest, Oracle, which has necessitated the need for a much larger social media consulting organization that is capable and skilled to tackle global projects.

The firm can be reached via their website and social presences at Sobizco.

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The Social Business Consulting Group is a global management consulting firm with focus on social media. The firm’s purpose is to help executives create an exceptional competitive advantage by leveraging social media. The strategy consulting focuses on a holistic approach where all market facing departments leverage social media to create a mutually beneficial business relationship with the constituencies of their respective ecosystem.

Social Business Consulting Group is considered a thought leader in applying social media in large corporations. The consultants help business leaders and their teams to make strategic business decision and create measurable economic success.

The Social Business Consulting Group is based in Palo Alto, California. For more information go to Sobizco.

On my way with strategy, structure and focus

Published on 20 juni, 2010 in Social media strategy. 0 Comments Tags: .

Now, finally I am studying at Social Media Academy. It is great fun and by the end of the course I will have started a process to assess my clients and have participated in a real case with clients, partners etc which I can use as a case to refer to in the future.

It is a tedious and timeconsuming job to find map up the clients at as much social web places as possible. But if I can do it, I will be able to tell future clients how to do it and then manage it. To show a real case on how to maintain good relations which in the end means business. Then Social Media is not only about return of involvement but return on investment, ROI in its real sense. Not so much money invested but very much of invested time. The force of a good strategy can not be underestimated and now I am on my way.